I Make Complex B2B Tech Clear to People
and Visible to AI
I'm David Weiss, a New York-based B2B content marketer. Most recently at Cockroach Labs, I produced technical content across distributed databases and AI infrastructure while helping turn AEO/GEO from an emerging discipline into a repeatable content practice. I combined editorial judgment, audience and AI visibility data, and close partnership with technical experts to create, refresh and unlock authoritative content for people, search engines and AI systems.
That work builds on deep experience translating complex topics into engaging assets that build pipeline. I've led and created content across data, AI, SaaS, cybersecurity, cloud, IT, fintech and emerging technologies, both in-house and through Dwords, the content strategy firm I founded. Earlier in my career, I co-founded the pro-audio publication SonicScoop and co-authored Music Supervision: The Complete Guide to Selecting Music for Movies, TV, Games & New Media.
My through-line: learn the subject, find the story, and make complex ideas clear, credible and discoverable.
CREATE. REFRESH. UNLOCK.
I find content opportunities, align them with audience and business needs, and create, refresh or unlock authoritative content for search and AI discovery. Then I measure what changes and keep improving.